Chameleon Projects

Ready for prime time

The Chameleon Consortium is in the business of transforming empty spaces into equity opportunities for minority- and women-owned businesses. Prime retail space is ready to be reimagined in these great locations:

  • IDS Center
  • Gaviidae Common
  • City Center

Chameleon Shoppes

Diverse businesses can generate greater interest, excitement and traffic by:

  • Choosing to thrive in a sensational pop-up
  • Mobilizing their brand for a few months or a few months longer
  • Finding other audiences with other locations
  • Increasing brand awareness through mpls downtown council marketing

Long-term incubation

The Chameleon Consortium is not just about pop-up potential. We’re interested in furthering the ongoing success of downtown Minneapolis. To support this long view, several plans are underway to help businesses remain in their pop-up space and eventually move into long-term retail.